Picturesque route

 

This website has been designed as part of the project “The Development of a Picturesque Driving Route in Vilnius City and its Environs” implemented by Vilnius City Municipality Administration.

The project is implemented from 1 January 2007 until 16 June 2008.

The project is co-financed by the Republic of Lithuania and the European Regional Development Fund.

The aim of the project is to promote auto tourism in Vilnius city and its environs, develop the current tourist information system of the capital, expand diversification of tourism resources and services, and improve accessibility of places attractive to Vilnius residents and guests located further from the city centre.

The route is oriented to residents of other Lithuanian cities and towns who come to Vilnius by car, foreign guests, and Vilnius residents who want to know the city and its environs better.

The outcome of the project is a picturesque route for travellers by car in Vilnius and its environs.

Project results:
• Information signs indicating “Vaizdingas maršrutas” (“Picturesque Route”) and directional signs to the places of interest have been mounted. In total, 167 information road signs have been mounted.
• 14 information stands with the route map and other useful information have been mounted.
• The communication and marketing strategy and the public relations plan for the picturesque driving route have been drafted.
• The project was presented at the international tourism show “Vivattur” in Vilnius both in 2007 and 2008.
• The conference for presenting the development of car tourism and the project has been organised.
• The special publication “Picturesque Driving Route in Vilnius City and its Environs” has been published (in Lithuanian, English, Russian, and Polish).
• Promotional brochures presenting the picturesque driving route have been published (in Lithuanian, English, German, Polish, and Russian).
• An audioguide CD has been produced (in Lithuanian, English, Russian, German, and Polish).
• Information for a teleguide has been prepared (in Lithuanian, English, German, Russian, Polish, French, and Italian).
• A website for people travelling by car around Vilnius and its environs has been designed.

The project implemented by Vilnius City Municipality Administration is expected to encourage other Lithuanian cities and districts to develop similar routes, join a common driving route system of the Baltic countries, and develop cultural informative tourism, which is gaining more popularity, in Vilnius and other Lithuanian cities and towns.